Showing posts with label press release

Where heavy metal meets rocker chic, China Glaze® introduces the Spring 2012 collection, ElectroPop. Inspired by all things girly, edgy and fun, the 12 shades of ElectroPop bring out the inner rock star in all. For flash and glam this spring, China Glaze® hits the stage in style! 

ElectroPop Shades include:

·         Kinetic Candy – Touch the sky in light blue crème 

·         Electric Beat – Periwinkle nails for a wink worthy performance

·         Aquadelic – Pool blue for nighttime gigs and daytime fun in the sun

·         Gaga For Green – Green lacquer for the girl craving the limelight

·         Sunshine Pop – Shine in the spotlight in bold yellow 

·         Make Some Noise – Rock the mic in tangerine

·         Wicked Style – Party cocktail tropical punch

·         Fuchsia Fanatic – Fuchsia pink for the rocker diva in us all

·         Gothic Lolita – Steal the show on girls night out in seductive purple

·         Dance Baby – Hit center stage in cotton candy pink

·         Techno – Glitter confetti polish for a dazzling topcoat finish or all over finger tip bling

ElectroPop is also available in:
· 6 Piece Collection of “Brights”: Techno, Aquadelic, Sunshine Pop, Gaga for Green, Make Some Noise and Wicked Style
· 6 Piece Collection of “Lights”: Fuchsia Fanatic, Dance Baby, Electric Beat, Kinetic Candy, Sweet Hook and Gothic Lolita
·12 Piece 3D Counter Display
·36 Piece Rack
ElectroPop will be available February 2012. Individual shades retail for $7; 6 piece collections retail for $42.
China Glaze is free of DBP, toluene, and added formaldehyde. China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: or follow China Glaze on Facebook and Twitter:

China Glaze is a division of American International Industries.

SpaRitual Water Spring 2012 Collection
Nature’s purest distillation of life-giving energy. Drink in its powers while getting lost at sea. A hidden world, found in the depths below, beyond reflection.
Shimmering corals, deep watercolors and dense pastels rise to the surface. The effect is fluid, weightless and glistening.
Our collection is inspired by the beauty and life-giving energy of one of our most precious resources, water. To help raise awareness and protect our resources for generations to come, SpaRitual will be donating 20% of sales to Surge. Bringing water to those in need, Surge is a non-profit organization that improves access to clean water for life. Surge increases public awareness of the global water crisis through education and investment in sustainable solutions.
Deep – Iridescent Grey Shimmer
Ebb & Flow – Aqua Crème
Hidden Reef – Coral Shimmer
Lucid – Lilac Blue Crème
Ripple Effect – Dusty Mauve Crème
Undercurrent – Deep Blue Crème
Water Individual Lacquers RRP £8.50
Water Collection Mini 4-Piece RRP £15.95
For more information, please call at 0808 202 0855 or visit the SpaRitual website at
As with all SpaRitual lacquers, these new shades are vegan and free of DBP, Toluene and Formaldehyde and Formaldehyde resin. Each nail lacquer includes our sleek patented Plum Cap allowing effortless opening of the bottle and a non-slip grip while applying lacquer.